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Sport Management

Sports enthusiasts choose Sport Management because it combines their athletic interests with a career in a related industry. Sport Management is a multidisciplinary field that involves the behind-the-scenes business operations of the multibillion-dollar sports industry.  The B.S. degree comprehensively examines the industry – from legal, financial, managerial and marketing angles.

Although Sport Management is emerging as one of the College’s most popular degree programs, class sizes are small and students often work one-on-one with faculty. Numerous guest speakers are invited each semester, including highly respected sport leaders, general managers, athletic recruiters and sports program directors.

Our program emphasizes experiential learning and encourages participation in internships which provide opportunities to work with a professional director in the administration, programming, or leadership areas of sport management. In past years, our students have worked for NASCAR, Major League Baseball, YMCA, NFL Sport Agency and Cal Ripken Baseball. The Sport Management and Physical Education Seminar provide field experience with opportunities to observe and learn from respected managers and educators in the industry. Each semester, tours of local facilities such as the Bristol Motor Speedway are an integral part of student learning.

Areas of Concentration and Degree Programs:

  • Bachelor of Science

With 15 elective hours, you can explore a variety of courses outside the department or declare a minor in a different field of interest. Popular minors that complement the Sport Management degree include Business Administration, Equine Studies, Psychology, English and Sports Medicine.

What can you do with a degree in Sport Management?

The sports industry is a growing field with a variety of positions available in professional sports, recreation and non-profit programming. Other career options include:

  • Event and facility management
  • Coaching: youth, high school, college
  • Marketing
  • Advertising
  • Media relations
  • Graduate studies

Download the PDF below for an overview of the sport management major, course requirements and course descriptions:

For an in-depth look at all our majors, please refer to our catalog (pdf).